Privacy

Privacy Policy
Effective date: April 2025

At Blur Bono, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your data, and outlines your rights under the General Data Protection Regulation (GDPR) and other applicable laws.

1. Who We Are
This website is operated by Blur Bono, a Swedish company. We are the data controller responsible for the personal data you provide.

Contact details:
Blur Bono
Email: info@blurbono.com
Phone: +46 722 53 28 68

2. What Data We Collect

We collect personal data when you interact with us, including when you place an order, browse our website, contact customer service, or subscribe to our newsletter or membership.

When placing an order:

  • Full name

  • Shipping and billing address

  • Email address

  • Phone number (optional)

  • Payment details (processed securely through third-party providers)

  • IP address and device information

When subscribing to our newsletter or membership:

  • Name

  • Email address

  • Country of residence

When browsing our website:

  • Recently viewed items

  • Cookie and tracking data (see our Cookie Policy)

When contacting customer service:

  • Name

  • Email

  • Message/chat history

3. Why We Collect Your Data and Legal Basis

We process your personal data for the following purposes, based on the following legal grounds:

  • To process your orders and deliver products – Contract

  • To manage returns, complaints, and customer support – Contract / Legitimate Interest

  • To send newsletters and marketing communications – Consent / Legitimate Interest

  • To operate your membership account – Contract

  • To personalize your experience on our website – Legitimate Interest

  • To prevent fraud or comply with legal obligations – Legal Obligation / Legitimate Interest

4. Who We Share Your Data With

We do not sell or rent your personal data.

We may share your data with trusted third-party providers who help us run our business, including:

  • Payment services (e.g. Shopify Payments, Klarna)

  • Shipping and logistics partners

  • Marketing and email platforms (e.g. Klaviyo, Meta, TikTok)

  • Analytics providers (e.g. Google Analytics)

  • IT and customer service tools

All data shared is processed strictly under our instructions and data protection agreements.

5. Cookies and Tracking

We use cookies and similar technologies to improve your experience, personalize content, analyze traffic, and support marketing campaigns. These may include tracking through tools such as Meta Pixel, TikTok Pixel, and Google Analytics.

You can manage your cookie preferences via the banner that appears when you visit our website. For full details, please see our [Cookie Policy].

6. How Long We Store Your Data

We store your personal data only as long as necessary for the purposes outlined above.

  • Order history, receipts, and return data: up to 36 months

  • Membership data: deleted after 36 months of inactivity

  • Marketing preferences: until you unsubscribe

  • Customer support communications: up to 12 months

We may retain data longer where required by law or for legitimate legal purposes.

7. Your Rights

As a user within the EU, you have the right to:

  • Request access to your personal data

  • Request correction or deletion of your data

  • Object to certain uses of your data, including direct marketing

  • Withdraw consent at any time

  • Request a copy of your data in a portable format

  • Lodge a complaint with the Swedish Authority for Privacy Protection (IMY)

To exercise any of these rights, please contact us at info@blurbono.com.

8. Children’s Privacy

Blur Bono does not knowingly collect data from anyone under the age of 16. If you are under 18, you must have the consent of a parent or guardian before using our site or making a purchase.

9. Updates to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

Last updated: April 2025